OUR APPROACH
A CUSTOMIZED 3-STAGE ENGAGEMENT
DISCOVERY
A productive discovery phase provides time to get most of the uncertainty out of the way. It establishes focus necessary for efficient and timely development of the strategic plan. Some of the topics reviewed during Discovery journey are:
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Market analysis, share and trends
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Business assessment
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Positioning and unique selling proposition, understanding your "why"
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Guest journey and experience
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Marketing funnel approach and usage
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Price positioning and revenue management strategy
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Systems review and distribution channel optimization
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Website and social media channel review
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Marketing plan structure and execution
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Sales strategy and actions
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Sales and marketing team deployment
STRATEGIC PLANNING
Great marketing starts with better planning. The Strategic Plan is a culmination of all insights gained during Discovery, and will establish alignment with every stakeholder.
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Set key objectives and plans to assist the property in improving performance
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Short and long term business plans
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Evaluation of marketing expenses with an ROI focus
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Website optimization and set improvement targets using analytics, metasearch, paid and organic search
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Determine the marketing levers for actionable next steps, including direct sales, public relations, digital marketing, content marketing, B2B
RESULTS THROUGH PEOPLE
We firmly believe that thoughtful execution of the plan by the right team will yield results. Talent review and coaching can be an integral part of this engagement pending the requirements of the client.
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Leadership coaching
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Sales team structure and assessment
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Talent development and recruitment
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Realignment, implementation and ongoing leadership management
